One of Compass' primary goals is to consistently find ways to sell homes as fast as possible for the highest price. One of the best ways to do that is to get a head start on marketing a property before it’s time to go to the MLS.
Compass Coming Soon listings present the perfect opportunity to pre-market properties. Pre-marketing your home is a powerful way to build up interest and demand, gain more exposure, and gather valuable feedback.
Build Up Interest & Demand
If you look beyond real estate, from Hollywood releasing trailers for movies to fashion brands debuting a forthcoming collection at a runway show, these industries have mastered the art of pre-marketing to create interest and demand. Compass Coming Soon will do that same thing for your home — create excitement and anticipation for your property.
Get More Exposure
By creating a Coming Soon listing on Compass, you can create two opportunities to launch your property, thereby getting twice the exposure. First when the listing appears on Compass.com, and second when the listing goes live on the MLS and aggregators.
Gain Valuable Feedback
Coming Soon on Compass.com allows agents and consumers alike to see your property before it goes on the market. During that period, your agent will be able to gain valuable feedback regarding the pricing, photos, and positioning of your property. When it's time to go live to the whole market, your property will be perfectly priced and positioned to sell quickly.